MultiSport, with Aricoma's Support, Safely Launches a New Era of Corporate Efficiency Through the Us

MultiSport Benefit, s.r.o., operating in the Czech Republic as a subsidiary of a multinational group, is a leading provider of employee benefits in the area of healthy lifestyle and sport. Its flagship product is the popular MultiSport card, which gives thousands of company employees daily access to a wide network of sports and relaxation facilities. The company has long built its business on promoting health, motivation, and a balanced work environment.

As an innovative organization, MultiSport is constantly looking for ways to modernize its internal processes and offer its people a first-class working environment. With the overall technological backing of the group and a strong local presence in the Czech Republic, it fully recognizes that innovation and digital transformation are key to maintaining its leadership role in a dynamic labor market.

In an era when artificial intelligence is rapidly permeating both private and professional lives, modern management faces a fundamental challenge: how to harness the massive potential of AI without putting corporate data and security at risk. MultiSport had a robust Microsoft 365 environment, but for a full and secure deployment of generative AI it lacked a comprehensive governance framework and a clearly defined adoption strategy. The main objective of the project was to get oriented in the capabilities of the Microsoft Copilot platform, set strict security rules for administrators, and show employees practical ways to make their work more efficient.

A unique advantage of the entire initiative was the ability to carry out the project at no cost for the consulting services themselves. Aricoma, as one of the few elite Microsoft partners in the Czech Republic involved in the exclusive Copilot Jumpstart program, was able to make full use of its highest level of certifications. As a result, the project could be fully funded from the vendor's international Copilot + Power Deployment Accelerator program, allowing MultiSport to start immediately without the need to approve additional budgets.

The project kicked off in April 2026 with an intensive preparation phase. Based on Aricoma's proactive initiative and initial analytical meetings with IT Manager Karel Divina, a schedule of workshops and training sessions was put together, tailored to MultiSport's structure. The first critical step was detailed training for administrators. The IT team gained a comprehensive overview of the capabilities of the admin console: it learned how to monitor tool usage, which settings affect security and compliance, and how to communicate any adjustments effectively with the responsible administrators. As a result, MultiSport is now able to enforce in a targeted way that corporate data entered into AI never leaves the company's secure environment.

Attention then shifted to a company-wide increase in AI literacy. Since MultiSport uses Microsoft 365 E3 editions, all users natively have access to the secure Copilot Chat interface, an ideal entry point for getting acquainted with AI without the need for additional licenses. Workshop participants also worked with a fully licensed Microsoft 365 Copilot, which allowed them to try out AI deployment across the entire Office suite in practice, from rapid information research in Copilot Chat, through structuring and drafting texts in Word, to data analysis in Excel and preparing presentations in PowerPoint.

The real breakthrough in efficiency came from the phase focused on key internal ambassadors. Progressive employees from MultiSport CZ's senior and middle management were selected and underwent in-depth training on the full Microsoft 365 Copilot. Under the guidance of Aricoma specialists, these people discovered advanced options for integrating AI directly into Outlook, Excel, and PowerPoint. The ambassadors' task was not only to master the technology, but also to actively seek out real business scenarios (use cases) in their teams and naturally spread creative thinking across the entire organization.

The final phase of the workshops focused on ensuring that ambassadors not only mastered the tool, but above all changed the way they think about their own work. The key objective was to teach them to independently identify real use cases in their teams, that is, to recognize which repetitive activities and routine tasks make sense to address with an AI agent. Only on this foundation did Aricoma specialists introduce the ambassadors to Agent Builder, the highest level of Copilot personalization, in which they can turn their own scenarios (use cases) into a specialized agent themselves. The ambassadors thus left not only with knowledge of a new tool, but with the ability to recognize opportunities for deploying it themselves, and with a vision of how to gradually break free from mechanical data shuffling in favor of strategic business development. With AI agents acting as intelligent assistants, the company's efficiency is moving to a new level.

Thanks to the involvement of artificial intelligence in company processes, several AI agents were created. For illustration, we have selected 2 examples.

AI Agent for Financial Operations and Faster Processing of Accrued Items
Processing accruals is an essential corporate task that tends to be lengthy and prone to human error. MultiSport therefore created a specialized AI agent that helps with the clear processing and analysis of these financial documents. The entire solution works securely directly in Microsoft 365 Copilot on standard company data, without the need to introduce new systems. Deploying the agent radically sped up the whole routine, which previously took up a significant part of working time. Outputs became clearer and the risk of overlooking discrepancies was minimized. Finance professionals thus gained more room for analysis and decision-making.

AI Agent for Media Monitoring and Instant Overview of the Company's Image Online
Tracking online mentions of MultiSport was time-consuming and risked missing important context. A new AI agent in the Microsoft 365 Copilot environment therefore scans public sources and creates clear summaries. Anyone on the team can request an up-to-date overview of how the company is perceived externally within seconds. As a result, the marketing team no longer has to spend time on lengthy manual searching and sorting of information. The result is a huge time saving and the certainty that the company can react to news immediately. The team has fresh data constantly at hand and invests the capacity gained in higher-value activities.