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Expert Services in end-to-end tracking and tracing

As of August 1, 2026, Dentsu Tracking became part of Aricoma, major provider of IT services for pan-European organizations and companies. For our customers nothing changes. You can rely on the same quality of our work, gradually transitioning to the Aricoma brand. aricoma avatar

We offer expert services in the digital transformation of supply chains. We bring a wealth of experience in building projects that digitize supply chains, creating supply chain transparency and control for governments, and visibility across the product journey for brands.Our approach is digital and data-driven, moving beyond data collection to data intelligence. 

With worldwide operations, we draw from unmatched technical and regulatory expertise working with different governments and international organizations on implementing customized tracking and tracing solutions to fight illicit trade. We currently operate the world’s largest tracking and tracing system covering the entire tobacco supply chain of the EU region. 

Supporting Governments

Fight illicit trade & recover lost excise taxes

Our tracking and tracing solutions are a powerful tool used by government authorities worldwide to fight illicit trade. Our digital, data-driven approach provides maximum visibility and control across the entire supply chain to prevent theft, under-declaration, and fiscal evasion.

Supporting Brands

Unlock the power of product digitisation

Our solutions digitise the entire product journey, giving brands visibility and control over supply chains and after-sales cycles, creating new ways to interact with clients and empowering the circular economy. Unlock real-time data insights with better control and forecasting.

Fighting Illicit Trade

Government Blueprint: Tobacco

Illicit trade is a global challenge that knows no borders and cannot be addressed in isolation. Tobacco is one of the largest markets for illicit goods. This report is available for governments and authorities looking to deploy an effective tracking and tracing regime.

Governments & Tax Authorities Compliance

Supply Chain Control

Our solutions enable monitoring and analysis of supply chain events, within and across borders to fight illicit trade and optimize tax revenues. This modular system can be tailored to the needs of countries and includes digital marking, tax stamp management, product line monitoring, data intelligence, and other services.

Independent Tracking & Tracing Systems

International Compliance

Integrity and transparency are key to the way we operate. We place high importance on ensuring that our solutions comply with applicable legislation and international requirements, and our systems operate independently from regulated industries. This non-intrusive approach ensures minimum burden on all stakeholders, ensuring better compliance, better reporting and data quality.

Digital & Data-Driven

Our approach is digital and data-driven, moving beyond data collection to data transformation. We combine digital tracking and tracing with state-of-the-art data analytics to provide governments with maximum insight into the supply chain, bringing true added value and support to governmental anti-illicit trade activities. 

We offer the world’s first solution providing 360-degree visibility across the entire tobacco supply chain. Our platform is unique in its ability to connect data of this volume and complexity.


2,000,000


Economic Operators, Facilities 
and Retail outlets
reporting data & events



50 billion


Products
tracked annually




+900


Production
lines controlled


170,000


Enforcement officers
performing real-time operations

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