Securing Luxury Breitling Assets with Blockchain
Discover how our experts transformed the luxury ownership experience with a secure digital twin and blockchain technology to guarantee authenticity.
Realization
Customer profile
Breitling is a renowned global enterprise operating as a digital pioneer within the luxury sector. The organization consistently seeks to innovate its client engagement strategies and requires highly sophisticated technological infrastructures to maintain its position as an industry leader in a fiercely competitive international market.
For the Breitling Top Time Limited Edition, we reinvented the well-known Breitling Warranty system and linked it to a blockchain-based digital passport, which confirms the authenticity and ownership of the watch with a single click. As an enhancement of the AIT solution of Dentsu / Isobar, Arianee Blockchain will bring Transparency, Traceability, Tradeability for Breitling customers. It also allows anonymized Clienteling leveraging Salesforce Worldwide and WeChat in China. Better data, better forecasts, better allocation and better customer engagement.
Context
The organization wanted to create a unique customer experience and provide clients with access to a revolutionary service sphere while gaining better visibility across the entire product journey. The main challenge was finding a way to seamlessly connect physical luxury items with a highly secure digital environment. This presented a massive opportunity to redefine ownership and authenticity in the modern age. Given the immense technical complexity of integrating secure digital ledgers and maintaining absolute privacy, it was abundantly clear that the brand could not tackle this ambitious vision alone. They needed the advanced expertise of our specialists to bring this complex digital transformation to life.
Benefits
- Complete maintenance and service history
- Secure second hand ownership transfer
- Real time intelligence for forecasting
Solution Description
Our specialists stepped in to design and implement a unique certificate of ownership system. The most significant challenge was safely storing a digital passport to create a digital twin of the physical product without compromising user privacy. Relying on standard internal resources would have been impossible for such a specialized technical task, making us an completely indispensable partner.The solution allows owners to gain access to a secure private wallet in just one scan and one click.
Each warranty card contains a unique and secured QR code that retrieves product information. Our experts smoothly integrated advanced blockchain technology to ensure the digital passport is safely stored. This provides the brand with real time data intelligence. Thanks to the dedication of our specialists, digital certificates were successfully created for over 165,000 items. The initial stage was designed and launched in less than six weeks in March 2020, followed by a massive global rollout in October 2020.
Each warranty card contains a unique and secured QR code that retrieves product information. Our experts smoothly integrated advanced blockchain technology to ensure the digital passport is safely stored. This provides the brand with real time data intelligence. Thanks to the dedication of our specialists, digital certificates were successfully created for over 165,000 items. The initial stage was designed and launched in less than six weeks in March 2020, followed by a massive global rollout in October 2020.
Print into PDF
DO NOT HESITATE TO
CONTACT US
Are you interested in more information or an offer for your specific situation?